XXIV International Congress on Public and Nonprofit Marketing

The International Association on Public and Nonprofit Marketing (IAPNM) / Asociación Internacional de Marketing Público y No Lucrativo (AIMPN) is a nonprofit professional society established in 2002 looking for a stable networking platform for academics and practitioners from marketing

or other related disciplines who are concerned with

or interested in these knowledge fields as well as in any other issue dealing with responsibility in businesses, administrations, and nonprofits. It aims to contribute to the establishment of adequate bases for an integrated, responsible, and sustainable socio-economic development model worldwide.

This year, the IAPNM Congress will be held in Poland, in the city of Katowice, at the Akademia Górnośląska (Katowice Business University), which is the oldest private higher education institution in Upper Silesia, with over 30 years of experience in the educational market.

The main theme of the conference will be 'Marketing for the Ecological and Technological Transition in Post-Industrial Areas.

Katowice Business University is a leading institution in Poland, distinguished by its commitment to innovation and high-quality education since 1991. Over the years, it has gained a strong reputation for academic excellence and rigorous standards.

The university is authorized to confer doctoral degrees in Management, underlining its dedication to advanced scholarship and research.

With over 65,000 graduates, KBU boasts a wide network of successful alumni across a variety of sectors worldwide. Moreover, the institution consistently ranks among the top universities in Poland, emphasizing its competitive standing in higher education.

Revitalization, renovation, rebranding of territories – theoretical, conceptual, and definitional challenges.
Public marketing in the processes of decarbonization and energy transformation.
Marketing of post-industrial heritage.Enterprises, innovations, and social economy in the context of the decline of traditional industry.
Contestation and resistance: The role of NGOs, the fourth sector, and informal social movements in the development of post-industrial areas.
The role of ESG in the development of post-industrial areas.
City games: brand building and sustainable territorial marketing.
Public and nonprofit marketing in the age of artificial intelligence and social media.
Social marketing.Marketing of public services (education, health, public administration).
Sustainability and responsibility: circular economy, sharing economy.
Richard Florida revisited: new transformation solutions and development of creative sectors such as e-sports and game development.

Ranked among the Top 30 marketing personalities in Poland (Wirtualne Media) and repeatedly listed among the most important Polish marketing figures by "Widoczni.com". Winner of the 2012 Blog of the Year Award by Onet.pl in the "Professional and Corporate Blogs" category. Recognized by Whitepress as one of the 100 most inspiring people in the Polish interactive industry and named among the most influential Polish professionals on LinkedIn. First prize winner in a national competition for the best marketing strategy in the banking sector.

Jerzy Małachowski – Director of the National Centre for Research and Development
Urszula Koszutska – Member of the Sejm of the Republic of Poland (10th Term)
Barbara Juszczyk – Director of the Łukasiewicz Research Network – Institute of Non-Ferrous Metals; Member of the Council for Gender Equality in Higher Education and Science
Anna Timofiejczuk - Professor of Silesian University; Poland in Silicon Valley Center for Science, Innovation and Entreneurship
Aleksander Wolski, PhD, Professor of AG, Dean of the Branch Campus Faculty in Żory

Abreu, Madalena (Coimbra Business School, Portugal)
Abril, David (University of León / Intdea, Spain)
Adamczyk Marta (Katowice Business University, Poland)
Adamus-Matuszyńska, Anna (University of Economics in Katowice, Poland)
Alves, Helena Maria (University of Beira Interior, Portugal)
Bakhat, Rim (Abdelmalek Essaâdi University, Morocco)
Barszczowska, Beata(Katowice Business University, Poland)
Bianchi, Enrique Carlos (Catholic University of Córdoba, Argentina)
Bhatti, Hina (Riphah International University, Pakistan)
Bilinska, Katarzyna (University of Economics in Katowice, Poland)
Borboa Álvarez, Edith Patricia (Technologic Institute of Sonora, Mexico)
Burbano Vallejo, Edy Lorena (Universidad de San Buenaventura Cali, Colombia)
Burns, Kelli (University of South Florida, USA)
Cervera Taulet, Amparo (University of Valencia, Spain)
Czakon, Wojciech (Jagiellonian University, Poland)
Costa e Silva, Susana (Catholic Porto Business School, Portugal)
Do Paço, Arminda Maria (University of Beira Interior)
Duarte, Paulo (University of Beira Interior, Portugal)
Demetriou, Marlene (University of Nicosia, Cyprus)
Díaz-Meneses, Gonzalo (University of Las Palmas de Gran Canaria, Spain)
Dzik, Piotr (Academy of Fine Arts and Design in Katowice, Poland)
Emezi, Charles Nwaneri (Federal Polytechnic Nekede Owerri, Nigeriland
Foret, Miroslav (College of International and Public Relations Prague, Czech Republic)

Ríos Ponce, Marco A. (Indoamerica University, Ecuador)
Rodrigues, Ricardo (University of Beira Interior, Portugal)
Rueda López, Ramón (University of León, Spain)
Rudolf, Wawrzyniec (University of Lodz, Poland)
Ruprich, Małgorzata (Katowice Business University)
Rydzak, Waldemar (Poznań University of Economics and Business, Poland)
Sahelices Pinto, César (University of León, Spain)
Sobczyk-Kolbuch, Anna (Katowice Business University, Poland)
Sołek, Celina (Military University of Technology)
Sánchez-Hernández, M. Isabel (University of Extremadura, Spain)
Severino González, Pedro E. (Catholic University of the Maule, Chile)
Staszewska, Anna (Katowice Business University, Poland)
Terblanche-Smit, Marlize (Stellenbosch University, South Africa)
Trokhymets, Olena (Katowice Business University, Poland)
Trębecki, Jacek (Poznań University of Economics and Business, Poland)
Tsiotsou, Rodoula (University of Macedonia, Greece)
Tworzydło, Dariusz (University of Warsaw)
Wald, Gabriel (Catholic University Andres Bello, Venezuela)
Wszołek, Grzegorz (EMT-Systems, Poland)
Wymer, Walter W. (University of Lethbridge, Canada)
Vanova, Anna (Matej Bel University, Slovakia)
Veres, Zoltán (University of Pannonia, Hungary
Yacout, Omneya (Alexandria University, Egypt)

Galera Casquet, Clementina (University of Extremadura, Spain)
Garcia Miguélez, María Purificación (University of León, Spain)
Georgiev, Ivan (Trakia University Stara Zagora, Bulgaria)
Guogis, Arvydas (Mykolas Romeris University, Lithuania),
Hetesi, Erzsébet (University of Szeged, Hungary)
Lanero Carrizo, Ana (University of León, Spain)
Leitão, João (University of Beira Interior, Portugal)
Leko-Šimić, Mirna (University of Osijek, Croatia)
Licandro, Óscar Daniel (CLAEH University, Uruguay)
Mainardes, Emerson Wagner (FUCAPE Business School, Brazil)
Mazurek, Grzegorz (Kozminski University, Poland)
Matei, Ani (National School of Political Science and Public Administration, Romania)
Martin, Sebastian (University of Applied Sciences Upper Austria, Austria)
Miranda, Mario J. (Ramkhamhaeng University Institute of International Studies, Australia)
Mitrega, Maciej (University of Economics in Katowice, Poland)
Monnot, Elisa (Cergy-Pontoise University, France)
Murphy, Maurice (Cork Institute of Technology, Ireland)
Ograjenšek, Irena (University of Ljubljana, Slovenia)
Ortigueria Sánchez, Luis (Pacific University, Peru)
Padula, Alberto (University of Rome “Tor Vergata,” Italy)Pecqueux, Claude (Catholic University of Leuven, Belgium)

After receiving the notification of abstract acceptance, participants can submit a full paper (max.13 pages) to the conference system. The paper should be written in English, considering the general formal requirements described in the paper template file. The paper template will be placed on the website at a later date due to ongoing arrangements with publishers. The formatting requirements of journals or books may differ from those described in the paper template file. Authors are requested to submit full papers before 10 July, 2025.

Katowice is exceptionally well-connected, with numerous airlines operating flights to Katowice Airport (KTW) and offering competitive low fares. Additionally, the transfer from Kraków Airport (KRK) to Katowice takes only 15 minutes longer than from Katowice Airport itself, providing convenient alternatives for travelers. Prominent airlines serving Katowice include Ryanair, Wizz Air, LOT Polish Airlines, easyJet and more.

For more information, including how to get from the airports to the university, please click the button below.